- Gepubliceerd: maandag 11 april 2016 19:13
- Geschreven door René
Another chapter in the 'Road Not Taken' is that of the Winner.
We write 1994, as the Italian manufacturer Malaguti introduces 3 new scootermodels, in answer to Piaggio's gamma. Both the F-10 and F-12 are a big hit, but the ultralight Centro stays behind in sales. The competition is very big and the scooter looks a bit plain and dull, despite the good quality.
But when sales stay behind, Malaguti decides to focus on the F-12 Phantom and sell the Centro to... Hero Puch in India. They change the name to Hero Puch and the modelname to Winner. An affordable modern scooter with Italian design must b a success, right? Right?? But no. It was not a success and after a couple of years it ended production.
Would is have been a big hit, it would have been possible to see it exported back to Europe amongst others, and possibly branded with a Puch logo. For that era, it was well build, good quality but a too plain design to get sales up. 14 inch wheels weren't a big success then, and not today.